Step One: Have an idea. A good one. One that will sell itself.
Step Two: Prey on minds that believe they need what you’re selling. Usually, in some form or another, the sell is about a particular lifestyle or image. They will begin to follow you, oh great leader.
Step Three: Keep your followers on their toes. Make sure they are so brainwashed and bathed in fear that it will take a great leap in life to stop following you. Ever.
Step Four: When minds start to wake up to whatever they’ve believed, make sure you have enough money to keep your cult going. Discredit non-believers at every turn. Be so fearful and powerless- errr, I mean fearED and powerFUL that you don’t have to appear to be grasping at straws to maintain “order.”
CONGRATULATIONS! 👏 YOU HAVE BECOME A CULT LEADER.* 😱
*A cult can be seen as such depending on perspective. Scientology? Consult the dictionary definition. An economy based on consumerism? You decide.